Jan 31, 2020
The number one source for new jobs and opportunities
come from weak and dormant ties. Because these ties are not
strangers to us and have diverse information and new potential
introductions. – David Burkus
Hello everyone and welcome back to the dHarmic Evolution show!
Taking a ride on the show with us today is David Burkus. A skilled
researcher and inspiring communicator, David is a former associate
professor of leadership and innovation at Oral Roberts
University.
He has delivered keynote speeches and workshops for Fortune 500
companies such as Microsoft, Google, and Stryker, and governmental
and military leaders at the US Naval Academy and Naval Postgraduate
School. His TED talk has been viewed over two million times.
An established writer, David has a number of books - and best
sellers- under his belt, including; Friend of a Friend, Under New
Management and The Myths of Creativity
David’s
Background
While still in high school, David had his mind fixated on pursuing
a career in writing. Writing, being such a divergent industry, left
David entangled in a quagmire of what kind of writing niche to take
on. Driven by passion, David set for his undergraduate studies in
English - Creative writing.
Having lunged into different genres of writing while in College,
David found himself connected and relating to Social Science
non-fiction. He felt drawn to the works of Malcom Gladwell in
particular. He loved just how Gladwell’s kind would use their
talented storytelling and writing skills to address different
issues and make an impact on the world. This inspired David to head
for graduate studies in Organizational Psychology.
In January 2010, while taking his graduate studies, David, fuelled
by his ambition towards social science non-fiction writing and his
beliefs in networking, started a Podcast Show. Although he was
faced by numerous Podcasting hurdles at the time, David remained
focused and was able to leverage his show into getting interviews
with top guests in his field of study (all of whom responded due to
the unfamiliar, yet interesting Podcast media form). David
snowballed from the connections and networks he built while
podcasting and was able to transition and build his career in the
writing and publishing niche without much difficulty.
Timestamps
[1:43] Introduction
[2:16] David’s short bio and genesis into his career
[4:01] David’s early networking and platform building strategies
while in college.
[5:30] David dives into his strategies and book writing
schedule.
[9:23] Reactive work
[11:25] Find out what’s wrong with today’s marketing, and how we
can solve it.
[14:20] Find out about David’s role model, Daniel Pink.
[16:20] David’s early interest and skills in Computer
[18:00] Jumping from the Corporate world
[20:00] David shares how and why your past networks are of great
value
[23:35] The role of Social media
[26:55] David’s interests and hobbies
[28:54] Salary transparency in Corporate America
[34:03] David’s escapes
[37:50] 2020 for David.
Quotes from the
Show
[6:13] The job of an author or any artist, is to constantly be
marketing oneself. Constantly building your audience. And
occasionally you launch a creative work into that.
[8:00] I’ve never studied chronotypes, but I do know that reactive
work, should be done in the afternoons.
[11:22] The book is a souvenir of the idea, and what you sell is an
implementation of the idea.
[11:27] Marketing is just trying to get as many people as you can
to go from not knowing you exist, to knowing you exist, and once
they know you exist, trying to be continuously helpful.
[22:50] The number one source for new jobs and opportunities, come
from weak and dormant ties. Because these ties are not strangers to
us and have diverse information and new potential
introductions.
[25:00] The people that you’re connected to on social media should
either be people you know in the ‘Real-world’ or people that you
intend to move into un in-person relationship.
Connect with David Burkus
Website
www.davidburkus.com
Facebook
www.facebook.com/drdavidburkus/
Twitter
www.twitter.com/davidburkus
LinkedIn
www.linkedin.com/in/davidburkus/
YouTube
www.youtube.com/davidburkus
Podcast
https://podcasts.apple.com/us/podcast/ldrlb/id351616584
Books
www.davidburkus.com/books/
Selected links
and mentions from the show
Organizational Psychology:
Science and Calling – Science Direct
Science Non-Fiction – The New Yorker
Reactive Vs. Proactive Tasks explained - Dextronet
Corporate Culture – Investopedia
The Rule of Seven – how to deliver the seven marketing touches –
Talented ladies club
Network Marketing – Entrepreneur.com
How Corporate America Is Turning Into a Cult and Why It’s Harming
the American Employee - HuffPost
The Strength of Weak (and Dormant) Ties – Cornell University
Blog
Pay Secrecy – Workest.com
Whole Foods Team hourly Payment – Glassdoor.com
People
James Patterson
Jack Kerouac
Malcom Gladwell
Daniel Pink
John Mackey
Seth Godin
Tim Grahl